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Shop Small this Small Business Saturday

Jenni Radtke

Today is Small Business Saturday! American Express started this push years ago and each year it grows more and more.  It is a great time to focus our shopping efforts to the small business owners in the US.  The largest group of businesses in the US are small businesses.   They are the lifeblood of the American Dream!  And while the big box stores of the US have perhaps more name recognition, and deeper pockets, the power of small is amazing!   In the spirit of the day, I wanted to shared a bit of our story.

Paradise Farm & Tack is a family owned business that my husband and I started 4 1/2 years ago after deciding to leave the corporate world. Our two children are actively involved in the business as well while attending college and high school. We own a 75 acre farm with a boarding operation, as well as the tack shop which operates a store in Mooresville NC. We keep very busy between the farm, the store which is open 7 days a week, a mobile unit that is on the road March through November to 1-2 shows per month as well as an online store.  We have currently 5 part time employees.  

We pride ourselves in the level of service that we provide our customers whether in store, online, or on the road. We see this coming through to the customers from the testimonials they share! Our staff is carefully selected for their equine knowledge and discipline experience but also for their customer service mindset and skills. We are in this for the long haul and want to form partnerships with our customers to establish a long term relationship.

What customers also notice is our wide selection of merchandise.  We spend alot of time selecting what we feel is the best of the best to bring into the store.  This means working with more vendors than an average store, but from those vendors we select what we feel are the "best" items they have to offer.  We also look for new innovative brands either within the US or from around the world that bring in cutting edge designs and fashion forward style.  We carry the tried and true brands as well.  We love working with small manufacturers to bring their "small business" into our small business.  

We appreciate your support on Small Business Saturday and everyday.

Jenni & Jim Radtke

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